Marketing Strategy

The term Urban Contemporary is heavily associated with African-American music, particularly with R&B in African-American contexts. Urban contemporary playlists are dominated by singles by top-selling hip hop and R&B performers. KSRS-DB is formatted as an Urban Contemporary Music Station that seamlessly integrates lifestyle products, services, new music and events into multiple media platforms including our website, radio streams, social media and email blasts to reach a marketplace of consumers and industry individuals.