Hot KSRS-DB Jamz, The Sun City's #1 For Urban, Smooth Jazz & Gospel Jamz! Submit your Hot KSRS-DB Jamz Requests from a list of tracks for The Sun City's Joy of Gospel (Sunday), Smooth Jazz Lounge (Sundays), Chill Storm (Daily), Chill Storm - Throwback (Thursdays), Throwback Jamz (Saturdays), The Groove Spot (Sunday). The KSRS-DB Jamz requests feature allows our Jamz squad to provide interactivity on our station for our listeners.
Hot KSRS-DB Jamz, The Sun City's #1 For Urban, R&B, Smooth Jazz & Gospel Jamz!
NOTE : Due to internet radio regulations, we are not permitted to allow forwarding of our stream, but let your hearts not be troubled, our digital broadcast stream is designed keep your vibe filled with the best urban JAMZ in El Paso! We feature the album cover art and meta-data for the “Now” and “Recently” played Jamz making it easier than ever to discover new artist and music. Our Music Players Stream in hi-fi 128 Mp3 and can be minimized to listen in the background while you work.
Whatever it is, the way you tell your story online can make all the difference. The possibilities are endless for your business. Make it stand out!
TARGETED MEDIA
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Did you know, with innovative targeting technology, we help you reach new customers, where and when you want, across multiple device sizes, with little-to-no waste! After identifying a need, we can help develop a custom target strategy for you! From targeted pre-roll to native, expandables to custom projects…We help you develop, produce and deliver your message.
Radio remains a very successful tool for garnering attention for your company. Many successful companies heavily leverage radio to keep their brand top of mind. For local businesses, a radio ad can catch the attention of people who travel, work, or live near a brick-and-mortar store. They are excellent for increasing traffic to and awareness of their business.
Despite an increase in on-demand audio services and channels, radio’s reach is still exceedingly high. Radio can drive search results and increase visibility for businesses that may not have high enough search rankings to appear on the first page of a Google search. In a recent study by LeadsRX, they found that radio spots increased traffic to Google and Facebook ads. Radio ads provided an 18% lift in online traffic between the last half of 2019 and the first half of 2020. The increase between Q1 and Q2 of 2019 vs. Q1 and Q2 2020 was 20.3%.
If there is one truth to learn about using radio as part of a marketing strategy, it is that not every prospective consumer will listen to the radio during the times that an ad plays. That's a definite disadvantage to solely using radio ads. Digital ads, on the other hand, possess the peculiar benefit of displaying solely to those consumers further down the buyer's funnel that relates to a particular product. Adding digital components to your next radio ad campaign, such as retargeting and branded search, also presents the marketing advantage of running ads 24/7/365. This ability potentially exposes your product/service to more prospective consumers who were unable to hear the radio ad.
Digital Ads Connect With Consumers in Ways Radio Ads Don't
Digital ads create mental associations in consumers' minds that radio can't accomplish on its own. Let's start with the most obvious difference: digital ads express messages in colorful pictures or imagery that depend on a consumer's visual sense and the associations that each person's experience brings to those images. Compare that to radio ads that depend solely on a consumer's auditory sense. Also, digital ads are often interactive, where an information exchange takes place between the computer, tablet, or smartphone on the one side and the computer-user on the other. Radio ads cannot do that. The medium's legacy technology limits the transfer of information in radio ads. It is a one-way street.
Digital ads alone drive sales up about 14%, consider modifying your marketing strategy by adding digital components to your next radio campaigns.
Serve your add as a “Suggested Post” on Facebook, only to people who have searched Google / Yahoo / Bing for keywords that relate to your business?
Track visitors to your website, gather behavioral data, then identify more people like them in your area… And serve ads directly to these potential customers?
Target an ad to specific devices in specific homes in any city? Offers the benefits of direct mail, but much more effective… And accountable!
Target an ad onto mobile devices within 2 miles of any address? Maybe your business address… or your competitor’s!
o Facebook News Feeds
o Instagram / Twitter
o Post Boosting
Seeing your ad on the suncityjamz.com website can help further emphasize your partnership with Hot KSRS-DB Jamz. Listeners hear the ad on the air and then see the ad on the website, which helps cement that partnership in the minds of potential customers.
Knowing your audience, studying your competition, and figuring out which questions to ask are part of the recipe for top-notch radio ads that will power up your marketing campaign.
o Paid Sponsorship - Client supporting our brand’s social content
o Custom Content - A specific social media call-to-action that incentivizes the audience
o Leverage our local digital influencers
Driving brand awareness and gaining a competitive advantage over other similar businesses comes down to creating an effective strategy that embraces a holistic approach. Meet your customers in the channels where they live, work, and play. Success in a local market depends on your brand being a consistent presence in social media, search engines, email, radio, SMS, and other channels.
Retargeting Affects More Than Inbound Marketing Campaigns
Marketers usually describe remarketing in connection with Inbound Marketing strategies. But companies can retarget radio ads, too. Suppose a radio ad persuades its listeners to visit a landing page on a company's website. The company can then install a tracking pixel (or, cookie) from that landing page to the visitor's browser. The tracking pixel allows the business to send future ads across the web via display advertising to that site visitor. The display ads will relate to the pages the consumer visited on the site.
By integrating digital advertising into your radio campaign, you can often expand your reach, increase your brand recognition, and increase customer interaction with your brand.
Partnering with Signature Broadcasting Group, helps you create more effective campaign integration. It also enables you to deliver the creative material you need for your campaign to excel.
Every customer won't get to listen to your entire radio spot every time. Your digital ads are a highly effective way to follow up on your radio ads and help fill in the information your customers may have missed.
Search engine optimization is essential to ensuring that customers can find you.
Optimize with SEO
Utilizing SEO best practices can prove to be beneficial in your brand’s favor when consumers are looking for information in the category in which your business falls. As you connect with your target audience on social media and other platforms, you will get a better understanding of what your customers are looking for. This hands-on interaction with your target audience will also help you decide on what keywords you should focus on to best optimize with SEO.
In today's digital world, whatever a listener hears in a radio ad is likely to result in that consumer searching for the brand name on Google or another search engine site. Therefore, it is imperative that the business's website remains visible to all search engines through Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The site's visibility is the only way for search engines to drive web traffic to the business's web pages. That is also the way that your consistent messaging will coalesce from all ads.
Signature Broadcasting Group digital marketing tactics, are integrated with digital radio ads, resulting in a greater impact and superior ROI compared to traditional channels by themselves. We provide professional forethought and sound execution, tactics that are leveraged to achieve sustainable growth for your brand for years to come.